Seema Chumber's AS Media Coursework

                                                            AS Media Studies
                                                                  Evaluation



Sarah Wells the superhero working in an office



    The opening scene introduces the main character who is the superhero in the movie and this is similar to other superhero films for example, in 'Spider Man' the superhero, known as Peter Parker is introduced in the opening sequence. The one key thing that distinguishes our movie from the typical superhero movies is that the superhero in our film is a female, rather than the male gender which most films in the superhero genre tend to use. Our opening sequence has similarities to other films in this genre as we used a variety of shots from different angles and distances focusing on the key character in the movie. Furthermore, the acting in our opening sequence  has been done to a professional standard to emphasise the emotional feeling the superhero is going through , this was a challenging subject to portray in the opening sequence as there was very little dialogue in the sequence .Furthermore ,  we have challenged our genre by using a female superhero , we did this to challenge the stereotypes of women which occur in common male dominated superhero films ;women are usually portrayed as the vulnerable characters .Moving on , our film is low hearted in the sense that it relates to social issues that are present in today’s society  such as single mums who have a lot of things to handle independently  .In addition our movie is a low hearted movie, the purpose of making a low hearted film was to relate it to a real world situation , so that it would connect with the target audience .Moreover it differentiates our movie from the majority of superhero movies which tend to be unrealistic .The superhero in our film main aim is to fight for herself and to  get justice from the villains, whereas most superheroes aims are  to protect society from villains e.g. ‘Superman’ and this is what challenges this superhero genre. The main purpose of this is to attract a wider range of audiences that like to watch films that have a have a strong meaning behind it and can also relate to them, and those who are bored with the typical superhero film.

Sarah Wells stressed , after not finding the mystery coin
which will lead to the justice of her mothers death

Our movie represents the age range of twenty to thirty year old office workers who have a lot of responsibilities in their daily life .I have portrayed this social group as being quite independent , and I have used mise - en - scene in my scenes to elaborate on what specific job the superhero in my movie has. I evidently did this by using costumes such as smart and formal clothes to represent this social group and a typical office setting .Moving on, I also represented the female social group and have portrayed them as being independent and strong minded, the main purpose of this was to make my film stand out and to avoid the typical stereotypes which not only occur in my genre but, various genres such as action films. The positive stereotype I have of my female character is that they have a positive outlook on life and show how society has changed and women have gained Independence; and are not reliant on the help of men. However, one negative point about my opening sequence is that I didn’t represent different ethnicity's, on the basis that a lot of time and space was taken up by our key character, Sarah Wells (the superhero), due to this reason our film may not attract an audience which consists of people from different ethnicity's and this could affect the movies’ gross. Another positive stereotype is women  who have a job this is shown in the first scene where Sarah Wells is working in an office , this shows how societies outlook on women being ‘house wives’ has changed over time. Furthermore to distinguish our film from the typical superhero movie , where usually women have to rely on the male gender to get help and protection, e.g. a scene from ‘Spider Man’ where ‘Peter Parker’ protects ‘ Mary Jane Watson ‘ from the ‘Goblin’ shows this vulnerability that the media try to portray. However, we turned this view of women being vulnerable and used a scene where Sarah Wells, returns to the house where her mother got murdered, by herself even after the pain and memory of witnessing it. In comparison the female character in my sequence can be seen as a binary opposite to the female characters in ‘Downton Abbey’; women are mainly shown as being dependant on others whereas our film represents womens Independence.

The media institution that would be most appropriate for our films distribution would be Universal mainly because they have continuous worldwide success and they have the required budget that our film needs to be distributed .It has distributed the worldwide successful superhero movies such as ‘Hell Boy 2’ ,‘The Incredible Hulk ‘, ‘Kickass’ and many more , moreover Universal would get our film worldwide recognition having distributed some films to thousands of cinemas across the globe including some of  the films listed above .Moreover it has a resort in Orlando and this emphasises the success this company has in developing movies beyond cinemas , the Orlando resort features a Harry Potter themed world. Our product would preferably be distributed internationally because it is aimed at a varied audience due to the following:

·         Our film covers present social issues such as children who have witnessed crime and the effects it has had on them throughout their lives.

·         It has a romance element to it Sarah Wells will fall in love , this attracts a female audience

·         It has a number of conflicts which the superhero has to overcome

·         It challenges the stereotypical superhero e.g. a strong , middle- aged, male

·         It is different in the way that the superhero gains powers throughout her journey, rather than gaining them through an occurrence e.g. Hulk who gets his superhuman strength from an experiment which went wrong.

The  best way of distributing our opening sequence would be through the TV because there is a  wide range  of audience and it would attract the attention of many people worldwide.Furthermore the  other reason why I thought the TV would be the best way of distributing our opening sequence was mainly the concept that in the present time , not many people go to the cinema as they watch TV; piracy and web links to  free access to movies have been the main cause of this and has been a huge downfall factor of the success of any film.

Sarah Wells as a baby holding the mystery
 coin,soon after her
mothers unsolved murder

Moving on, our chosen demographic group is the teenage age group e.g. 13-19 due this being the typical age group that watches superhero movies as the genre is based on fantasies, this will connect to them more than it would to an elderly audience as they have the view point that these fantasies are just plain ordinary fantasies, and has nothing in common with the real world. Nevertheless the film would possibly attract an audience of 19+ years because some of the issues reflected in this film connects with the older audiences e.g. a lonely working woman who is caught up with a nasty surprise from the past e.g. finding out about the mystery of the coin. In addition our film would attract the female and make gender because it has the romance element which will attract the female majority and the action element which will attract the male majority. The purpose of our opening sequence was to attract a variety of audiences because our film is not strictly an action based film which most superhero films have the tendency to have. . Moreover our film would also attract many ethnicity's as the problems that Sarah Wells is faced with represents problems which are present in all ethnicity's such as, family issues involving the loss of family members, bad memories   such as scenes of violence which is shown where Sarah Wells’ single mother is shot by some villains and as a result left Sarah Wells in adoption any many more current issues which people are faced with in today’s society.Moving on ,the social class that our films would attract is a middle / working class audience because the main character Sarah Wells represents the working class in the office scene where she is doing some paperwork and through the typical office wear .Moreover when she goes back to the house it shows that she is not from a rich background as the house is a normal sized house and not a fancy mansion, which would be used to represent someone from a rich background.Also our audience would have  a keen interest in the whole superhero genre and would attract those who like to see new modernised superhero movies , which i would say ours is as the superhero is female and she has to find the powers along her journey rather than having them from the day she was born.This difference would attract a wider audience..



Sarah Wells' mother who was shot



Furthermore, we used mise- en –scene frequently throughout our sequence to engage the audience. We used costumes such as typical office wear, a scarf, props such as a radio to relate everyday objects which humans consume, for performance we used a variety of facial expressions such as a shocked face and a speech with a motive towards the end to convey the key motivation of the superhero.  The final part of mise-en-scene, the setting of our film is mainly in an office scene and a house scene this was to create a realistic scene in our opening sequence.Moreover we had posotive and negative feedback from showing the clip to several people.Some of the posotice ones was that they liked the varied shots and angles used as they found it interested them more , this can be scene from the photos above and below.One person in particular liked the use of a soundtrack , we used Ellie Goulding's -Your Song and this is what attracted this person the most.Also one person in particular loved the acting which was done by a colleague.However the negative point was that too many shots caused confusion and didn't help the person to understand the story, one person found the flash back confusing and this didn't keep them entertained.Overall the feedback kept the majority of the audience entertained as the majority gave more posotive feedback than negative.

From filming this sequence I have gained skills such as keeping a steady hand, how to use the camera and how to connect it to a tripod, I have also gained the skills to know where to position myself in order to get varied shots throughout my opening sequence, to keep the audience engaged.Therefore editing was a key part in making the finishing product in a professional condition using the features of sound effects and various transitions etc. .I had worked together with my group members in order to work together to use the iMacs for editing and I asked for help when needed, this helped to keep the editing to be done at a steady pace. I have gained a lot of skills in production since the start of the course, I have learnt that the key to success for filming the opening sequence is to get the opinions of your group members and teachers in order to make the sequence successful. Furthermore, I have gained an understanding of why thoroughly planning via a story board is vital in order for the opening sequence filming and editing to run efficiently and smoothly. Although, I need to improve on keeping by zooming in, at a steady pace so that there is a good balance in the opening sequence to avoid the scenes being jumpy, for example when I was filming the long distance shot where Sarah Wells returns to the house, the zooming in is not done in a constant pace and therefore does not look professional. Also when I filmed the tilt shot at right at the beginning in the office scene the tripod handle was a bit stiff, and as a result caused a jumpy motion therefore when it came to editing I had to carefully cut out the jumpy bits .In addition if I improved on these camera skills it would save me a lot of time as I would not have to keep constantly re-filming scenes. In order to meet these targets I would have many trials before the actual filming for my coursework starts.

Sarah Wells looking at a photo of her
mother holding her when she
was a baby

Although ,  I  have definitely improved in planning and preparing  for the film shooting, this has benefited the process in which filming my opening scene as it has made it more effective than the prelim task was (‘Four Weddings And A Funeral’) .When we filmed for this prelim task  my group  struggled using the cameras  because we encountered issues that were : not being able to keep the camera at a steady pace , struggling to find  where to position ourselves to get different shots at different  angles and many more.  Now we have developed the skills to make consistent and flowing scenes with the use of variety of shots and distances in our opening sequence. Furthermore we did not plan at all for the prelim task where as we thoroughly planned with plenty of detail for our opening sequence.  In regards to the quality of the footage I would say my group worked hard to make sure that we included various shots and angles and distances to keep our opening sequence interesting. Also our positioning has improved a lot when we filmed at different angles and distances and this can be seen in the opening sequence as there is evidence that we approached shots from different angles and position to engage our audience. Furthermore, we have improved the quality of the piece through editing, we did this by using various sound effects, and transitions to keep the film flowing and interesting. Further on we added a sound track to keep the audience engaged and to relate to the feelings of the character and the tone of the opening sequence.

                                                                   Secondary Research:

1)      ‘The Dark Knight’ has been successful in attracting audiences; this is due to the careful thought out process of the production of the film from the actors used to the release date. Firstly ‘The Dark Knight’ used  well-known actors/ actresses e.g. Christian Bale , Heath Ledger , Morgan Freeman ,Monique Gabriela Curnen  etc. to  star in the film , and this aspect of  the film generates a larger audience and is one of the main selling points in the film industry .For example films such as ‘The Longest Yard ‘ which uses celebrity stars in the movie e.g. Nelly , a well-known RnB singer and ‘The Great Khali’  Known for W.W.E ( American wrestling show) attracts a wider audience ,which have different interests and hobbies. In addition  the release date of  ‘The Dark Knight’ was 18/07/08 and this shows me the film was released during the start of the summer holidays .The purpose of this was to attract the target audience of this film to come to the cinema and watch the movie , the release date itself shows the importance it has to the gross .For example,  ‘The Dark Knight’ bagged a huge $158,411,483 in the opening weekend whereas ‘‘Batman Begins ‘’ made $48,745,440 due the fact it was released on 15/06/05 in my opinion this  date was not suitable to match the intended target audience .Due to the date being  in the middle of the school exam period and the target audience have other priorities in mind therefore the gross  for the film  may drop . This emphasises the importance the release date has on the gross picked up in the opening weekend.

    Furthermore, the story line also interests the audience; the whole aspect of a superhero fantasy instantly connects with the audience and makes them imagine themselves to be living this fantasy world. This is done by the use of mise-en-scene e.g. the costuming; the bat theme in ‘The Dark Knight’ connects to the real world, because it has that realism to it which the audience can relate to.

Warner Bros., Logo/Trademark

     In consideration, the target audience this film tends to gather is a teenage audience from the age of 10-20. The interests that this target  audience may have is watching  superhero cartoons , reading superhero comic books , playing superhero based video games ,having  merchandise e.g. superhero dolls , superhero logo t-shirts  and superhero costumes etc. All these interests develop into hobbies and when a superhero movie is introduced it instantly grabs the target audience’s interest and the film translates all of these hobbies into a fantasy world, which the audience can relate and communicate with. Moreover, the institutions which distributed the film is another reason to the success of this superhero film, ‘The Dark Night’ used Warner Bros, as their distributors .The main reason why the director chose to use this institution was mainly because it is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Furthermore, entertainment stands at the forefront of every aspect of the entertainment industry from feature films to television, home entertainment/DVD, animation, product and brand licensing and interactive entertainment. Moreover they have the money to make the film a high quality film and most importantly they have all the resources to meet the requirements of what the production team are looking for e.g. new modern technology such as 3D effects which was successfully used in ‘Avatar’ which was directed by James Cameron.

     

Spider Man Artwork
http://static.screenweek.it/2008/8/5/
Spider-man-Immagini-dal-film-3_mid.jpg

        Moving on, ‘Spider Man‘  has also been successful; in attracting audiences similarly to all superhero themes the ideas of the superhero fantasies tend to generate from reading comic book strips, playing superhero based video games, watching superhero cartoons etc. This indicates all the key elements that connect superhero films with the audience in the sense that it can easily communicate ideas with the audience. The age group that would be interested in this film is 10 – 25 years olds as it has all the fantasies a superhero films consists of, not only does it focus on action it also has the romance element to it .This is shown by the relationship ‘Peter Parker’ played by the well-known Tony Maguire, has with ‘Mary Jane Watson’ played by the well-known Kirsten Dunst , this attracts the female gender to which may boost profits. Furthermore the reason why the age group isn’t below 10 is because there are some upsetting scenes that can cause distress to the younger ages. The Institution that distributed ‘Spider Man ' was Sony; the main reason why the director may have chosen to use this institution is because of the popular franchises it has released for example the ‘Karate Kid’ and ‘Men In Black’ franchises. The director’s intentions may have been that they wanted to make ‘Spider Man’ into a franchise and they found that Sony would be an ideal institution to use. Evidentially this has been shown throughout the success of the ‘Spider Man ‘ franchise ,picking up a lifetime Gross of $403,706,375 and this just goes to show the success the institution brought to Spider  Man. Nevertheless Sony also specifies in the newest technologies and has a huge phenomenon with the latest technologies and it also has a number of sitcoms including, ‘The Partridge Family’ so it has the flexibility to cover many aspects in the film industry .Moreover Sony has the money to put into the development and distribution of the film and most importantly it has the recognition of the world and this can be beneficial for when it comes to marketing the film.

   Moreover Iron Man 2 has also been successful in attracting an audience, the audiences has the interests mentioned above .The age group which is most attracted to this film is 13 -30 however due to the following reasons the movie cannot extend to a younger audience as there are some scenes of :

·         Violence

·         Inappropriate language

·         Costuming being revealing

The audience will also be attracted with the casting used in the film names such as Gwyneth Paltrow, Robert Downey JR.  catches the audience’s attention and develops into a huge selling point for the film. The institution used for this film was Paramount and the reason why the production team chose to use this was because Paramount is a worldwide success and has supported the most successful films in the world such as James Cameron’s ‘Titanic’ and ‘Transformers’ .Therefore the institution is  well known for making films such as the ones listed above and this is one of the main reasons why Paramount  brings success to films such as ‘Iron Man’ .Furthermore  people who may be interested in this may already have a keen interest on the Iron Man sequels e.g. they may have seen ‘Iron Man’ (first movie) and this makes them want to watch the second one if the first one interested them  and ‘word of mouth’ may attract them to watch it.

'X-Men the Last' Artwork

http://3.bp.blogspot.com/

_XVKeTa5_UMY/THX33t2x9gI/

AAAAAAAADmE/

s-twgeT53Vg/s1600/X-Men+Last+Stand.jpg

In addition ‘X-Men The Last’ stand also has been successful in attracting an audience, the interests that this audience may have is they may have a keen interest in thrilling and heart throbbing movies .The age group which may  be interested in this film is 15-30 on the basis that it has scenes of violence and natural disasters and  this could be distressing to younger viewers .For example the bridge collapsing in one of the scenes, and scenes of the army on duty .Scenes such as these could emotionally effect younger children . The institution which distributed this film was 20^th century Fox and the reason why the production team may have chosen to use this institution is because it is a worldwide successful institution and not only does it make some of the top films it also  makes programmes such as ‘The Simpsons ‘ , ‘South Park’ and many more. Therefore this would gather a huge audience and they have all the resources to make spectacular scenes that are shown in ‘X-men’ such as a man falling out of a building with wings etc. Furthermore it can gather a cast which has the likes of Halle berry which will instantly grab a number of audiences quickly.

   ‘Batman Begins' was also successful in attracting an audience this may be because the audience has an interest in the batman sequels and they are a huge fan of Batman and have collectables such as collecting action figures , playing batman video games etc. The age group that may be interested in ‘Batman Begins ‘  is 8 -30 year olds because it is the typical audience for most superhero movies and they share the same interests and hobbies such as watching superhero cartoons , and love superhero films in general.

The institution that ‘Batman Begins ‘ used was Warner Brothers this is due to the world wide success they have and the money they can put into make a spectacular film that meets the requirements of such a high-tech film .Nevertheless they are great for distributing as they have money to support them throughout marketing processes etc. They have the resources to provide the production team throughout the process of making the film.

 2) 'The amazing Spider Man'  (3D) attracts a wide range of audience, coming from different ethical backgrounds, ages, genders etc. However the main audience that this film will attract is teenagers because they tend to like this type of superhero film, because they usually consist of well-known actors, actresses and the stories are based on school life and the topic that always tends to rise up is about bullying. Furthermore the age range that this movie will attract is 8-30 because the movie itself has a number of conflicts occurring in it and this emphasises on the fact that it is a superhero movie. Income of the audience can be a factor that can affect the profits of a movie due to the majority of the audience being unemployed teenagers who are not financially stable on their own  and this has an impact on how successful the film will be because it may mean less people will be able to afford to watch the film , moreover due to the film being in 3D there is an extra cost aspect and this can be off-putting to the audience .Furthermore the release date 02/05/14 and due the date lying on the busy exam time for the target audience this may have a huge impact on the gross in the opening month or so .Moreover the film will presumably attract both the female and male gender as ‘Spider Man’ is quite an emotional film that revolves around issues we are faced with in todays society.

'The  Dark Knight Rises' Artwork
http://cdn.pastemagazine.com/www/system/images/thumb
www/articles_2011_01_31/936full
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‘The Dark Knight Rises ‘ creates a  demographic group that mainly consists of teenagers as the film originates from comic strips and it has the clown in it therefore it has a comedy edge to it which would attract the demographic group .Furthermore this film revolves around superhero action and the majority of the audience is perhaps male and teenagers  .The film attracts this gender because of the  action / violence contents in the film .Also they may have a keen interest  in video games based on the film and this connects to the audience  in a way that they will have the chance to experience the film in a world of their own via the game. Moreover this regulates a conversation between the demographics group and it increase ‘word of mouth’ therefore this greats huge profits for the film producers. The social class that this movie would attract is mainly middle class / working class people due to the following reasons:

·         The language used

·         The characters and their performance

·         The settings used in the film

·         The issues surrounding real life problems

The films uses common language , whereas a Victorian based film such as ‘Jane Eyre‘   is mainly aimed at upper classes who have a high income and  tend to use ‘posh English’ and obtain jobs such as Upper managerial, admin, or professional work. Whereas this film would focus more on the equivalent UK classification of a,
 Middle Class, Lower Middle Class e.g. someone who works in admin or manual workers.

‘The Avengers ‘(2012)  
 http://www.youtube.com/watch?v=eOrNdBpGMv8 

The potential audience that ‘The Avengers ‘ would gather is mostly a male audience from the age range of 15-30; from looking at the trailer there are a lot of scenes that contain action and explosions etc. and this would attract the audience .As they have a keen interest on action based superhero movies .Furthermore there is not one specific superhero in the film there are many of which one is a female and this would possibly attract a female audience as it is not common to see a female starring in a superhero film, but now society has changed and many modern superhero movies use females as superheroes such as ‘Tomb Raider‘ starring Angelina Jolie as ‘Lara Croft’ and Halle Berry starring as ‘Catwoman ‘ in the film ‘Catwoman ‘ .To narrow the target audience down more I would say a male teenage group would be most attracted to this film as it is a typical superhero movie that has scenes of violence and the story line is mind blowing .This seems to attract them as they have hobbies such as reading comic books and playing video games. Moreover a younger audience would not be suitable to see this film because there are many scenes of violence and explosions etc. and this could be disturbing for them to watch .Moving on, I would suggest that the target audiences would be from middle-class and below due to the film being a common popular film and people who are upper class may not have time as they have Upper managerial, admin, or professional positions and have businesses etc. For example families may go to watch this film; parents will take their children to watch films, as their kids will be interested in superhero movies as superhero movies are based upon fantasies .Whereas someone elderly may not go to watch this as it seems so unreal to them and they like to watch films that are related to real world situations, whereas this film does not match this requirement that an elderly audiences are looking for.

Secondary research ( part 2) Part 1)   http://www.comingsoon.net/news/weekendwarriornews.php?id=86827

The article believes ‘The Dark Knight Rises’ , ‘The avengers’ and ‘The Amazing Spiderman’ will be successful in finding audiences ‘three big superhero movies’ the writer refers to the movies as being ‘big’ and this emphasises that these movies will instantly have a potential audience which will bring success for the films .firstly for the main reason that all three films are going to be released in the summer ‘The Dark Knight Rises’ ‘(openings July 20), ‘The Avengers (opening May 4). and finally ‘The Amazing Spider man (July 3) .The writer mentions ‘The Dark Night Rises’ ‘is coming into the summer with a HUGE advantage being the sequel to a $533 million grossing movie’ this conveys that the gross a movie picks up reveals the success they have had with gathering an audience.Morover the success in finding and audience is also down to the careful planning of the production of the film we can see this when the writer mentions ‘The Avengers’  ‘culmination of years of planning’ this conveys that planning is key and can make or break a film. Nevertheless, the writer  has stated that the Spider Man franchise has set the standards high of picking up ‘$100million plus ‘ for opening superhero movies. This elaborates on the writers believe that the three movies will have success in gathering an audience. Furthermore the total gross picked up for ‘The Dark Knight’ shows how successful some films can be ‘It grossed $400million , which at the time was “Star Wars” type money’ this shows that new modernised films such as ‘The Dark Knight’ can break those barriers and can show a competitive side to the film industry.   

The Spider Man franchise shows the success some films can have , even though the latest ‘Spider man 3’ was not favourite by the ‘fan boys’ it still beat  the  record and  got ‘ anew opening record with 151 million ‘ This shows the popularity films has and gives strong believes to the writer that he believes the next rebooted franchise will gain success. Even through the writer is not overly confident with the success of ‘The Amazing Spider Man’ he still has that hope that it may be successful in gathering an audience and raising profits ‘If word –of-mouth is good ‘ this shows the writer is optimistic and has some confidence in the movie .

'The Dark Knight' artwork http://completenerdom.com/wp-
content/uploads/2011/08/Anne-Hathway
-Catwoman-Official.jpeg

The castings used in movies are also key to the success of gathering and audience the writer suggests ‘The biggest selling point for “Avengers” is the return of Robert Downey.’  This implies that the writer strongly believes that star casting will bring success and this means bigger audiences and higher gross. Moreover he then goes on to talk about the casting used in ‘The Dark Knight Rises ‘ mentioning that ‘women generally love’ to see a female as one of the main characters e.g. ‘Anne Hathaway as ‘Catwoman’ this brings a female audience to as most superhero films tend to generate a male audience.

Recently tickets prices in the Cinema have shot up however the writers optimism suggest that the rise of ticket prices will ‘help to contribute to a much bigger opening’  and ‘ ‘even without a 3D bump’ conveying that ticket prices will not stop the film gathering an audience.

Moving on, some of the comments that have been written in response to the article contradict the Writers confidence in all three movies ‘G.I Joe is gonna kill Spider – Man’ whereas another response suggests ‘G.I Joe is going to fail .I’m surprised they made another one at all.’

Whereas one specific response has an optimistic view and suggests ‘The Dark Knight Rises will coast on the hype from Dark Knight and has nothing to worry about’ and ‘Spiderman, is also a proven franchise. I don’t believe that most people are concerned about the cast change if the trailers look good’ therefore this person has no worries at all and conveys the idea that these upcoming releases will have success in gathering an audience.

In conclusion due to the main reason of all three movies being released in the summer ,.I believe that regardless of any cast change /director change , I think all of the movies will have success in attracting an audience due to the reason of the films being released during the summer holidays.Moreover all three  movies have the potential, seen from the previous films that have been released in the particular franchise .

2)

           http://www.bbc.co.uk/news/uk-scotland-highlands-islands-16365884

     Star actors and star directors are vital in helping superhero films to be successful ‘ The movies feature some of Hollywood’s biggest names , such as Nicolas Cage ,Scarlett Johansson , Will Smith and Robert Downey Jnr’ , suggesting that they are the biggest selling points of these movies and will attract a worldwide audience. Therefore the gross that will be picked up will be reaching the millions or even billions! Furthermore not only do the movies have big Hollywood Actors /Actresses it also has well –known British actors starring in the film, the article refers to ‘Belfast actor Ciarán Hinds, Welshman Rhys Ifans and Londoners Tom Hiddleston, Tom Hardy and director Christopher Nolan ‘and this suggests that these films will have a variety of actors / actresses from America and England therefore this will create a larger audience and will complement the films’ success.

Empire Magazine March 2012 edition

Moreover trailers also play a key role in making the film a success , the trailer will show-off the movies content in a couple of minutes and the chosen scenes that are used in the trailer are vital in the sense that it  could make or break the films' success in gathering an audience and making profits. The reporter mentions ‘The hype is being cranked up ahead of the films’ release dates with trailers for most now available online’ this elaborates on the point that trailers are the main factor that catches the public’s attention and somehow starts off word of mouth and is the development of gathering an audience and shows the importance the directors work has to the film. A film director visualizes the complete script, controls the film's entire artistic and dramatic factors. He also guides the technical staff or crew as well as the actors in completing his vision or mission of the film. The director is always selected by the producer. Furthermore Empire Film Magazine, who have over 180’000 followers on Twitter, have helped to promote ‘The Avengers’ ‘The front cover of Empire film magazine’s March subscribers’ edition features four of the cast from The Avengers.’ This shows there are other alternatives to promoting a film and helps to make the film successful and having promotion on the front cover is beneficial to the films’ success because readers of the magazine will be excited to see their celebrity idols. Nevertheless the reporter also goes on to referring the Magazines words of ‘The Avengers’ as being ‘one of the film industry’s most ambitious.’ These words excite the reader and make them want to watch the movie and compliment the works of the directors.